Is Olympic viewership declining?

Is the Olympics losing popularity?

Ratings for the Tokyo Games are down significantly from Rio 2016, London 2012 and prior Games — like, losing-half-the-audience significant. NBC’s overall TV audience for the Tokyo Games is down an average of about 45 percent from the comparable Rio Games in 2016.

Why is the Olympic viewership down?

The next Summer Olympics held in the United States will be in Los Angeles in 2028 when many popular events expected to be seen live in primetime. The biggest reason for the ratings drop-off however, was the emergence of streaming video over the past five years.

How bad are the Olympic TV ratings?

More Stories by Etan. NBC’s Tokyo Olympics primetime coverage pulled in an average 15.5 million viewers, down 40 percent from the average 26.7 million primetime viewers for the 2016 Games in Rio de Janeiro.

Are people watching the 2020 Olympics?

Viewership for NBC’s coverage of the 2020 Tokyo Olympics continued to fall as Thursday evening delivered both the lowest-rated and least-watched day. Per overnight numbers, NBC’s Thursday night coverage aired to 10.4 million viewers and earned a 2.1 rating in the 18-49 demo.

How much longer will the Olympics last?

It all comes to an end on Sunday 8 August, with the Olympics officially lasting a total of 17 days. The closing ceremony will also take place at 12.00pm in the UK, and is set to end around 3.00pm, after the (both literal and symbolic) passing of the torch to Paris ahead of the 2024 Games.

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Has Japan lost money on Olympics?

This has happened already. In case the Olympic Games were canceled altogether, the loss would amount to an estimated 4.5 trillion Japanese yen.

Characteristic Loss in billion Japanese yen

Did Atlanta Olympics make profit?

The 2016 Rio de Janeiro Summer Games experienced the biggest net loss recorded at approximately US$2 billion.


Host City Atlanta Summer Olympics
Year 1996
Final Operating Budget US$1,800,000,000
Profit/Loss US$19,000,000

How much did NBC lose on the Olympics?

The Summer Games drew an average of 15.5 million prime-time TV viewers over their 17-day run, the company said, the lowest audience for the Summer Games since NBC started broadcasting them in 1988 and a 42% decline from the Rio de Janeiro Olympics in 2016.

Are Tokyo Olympics over?

The Tokyo Olympics have officially come to an end. During closing ceremonies on Sunday night, IOC President Thomas Bach declared the Games closed. The next Summer Games will be held in Paris in 2024.