What is included in an IOC TOP sponsorship?

Who are the Olympic TOP sponsors?

Alibaba, Atos, Bridgestone, Dow Chemical, GE, Intel, Omega, Panasonic, and Visa are all Worldwide Olympic Sponsors, but their total spending over the first six months of 2021 totaled $50.7mm, which is only 2% of all Olympic sponsor spending.

What is the Olympic partner top program?

The Olympic Partners (TOP) programme is the highest level of Olympic sponsorship, granting category-exclusive marketing rights to the Summer, Winter and Youth Olympic Games to a select group of global partners.

What are the tops Programmes?

The abbreviation “TOP” stands for “The Olympic Partner” programme. This is a global sponsorship programme managed by the IOC. Created in 1985, its aim is to generate diversified revenue to be shared in equal measure between the Organising Committees for the Olympic Games (OCOGs) and the Olympic Movement.

What does the IOC pay for?

Unlike most nonprofits, the IOC does not receive donations or grants, instead relying primarily on broadcasting and licensing deals for money.

Who has Coca-Cola sponsored?

Among our most well-known sponsorships are American Idol, Apple iTunes, BET Network, NASCAR, NBA, NCAA, and the Olympic Games. Among our most well-known sponsorships are American Idol, Apple iTunes, BET Network, NASCAR, NBA, NCAA, and the Olympic Games.

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Does Coca-Cola sponsor the Olympics?

The Olympic Games are a truly global event, giving Coca-Cola a unique opportunity to refresh and celebrate with sports fans in the more than 200 countries where we do business. Coca-Cola has been associated with the Olympic Games continuously since 1928, longer than any other corporate supporter.

How much does it cost to be an Olympic sponsor?

Basic, four-year sponsorship packages start in the neighborhood of $200 million but with two highly lucrative Western markets hosting the Olympics soon—Paris in 2024 and Los Angeles in 2028—the price of sponsorships is likely to go up, Bloomberg reports.

Do Olympians get paid?

Heading into Tokyo, our athletes are rewarded $20,000 for gold, $15,000 for silver and $10,000 for bronze, which is largely consistent with the 2016 Games in Rio.

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GOLD MEDAL $20,000

What is a sport initiative?

An initiative empowers clubs to create opportunities that bring people together and change lives for the better. The work is tightly defined across five key areas and initiatives: Community Cohesion Education Health Sports Participation International.

What is a sport Programme?

sports program means a program or portion of a program of an institution of higher education or of a public or nonpublic school that is organized for intramural or interschool recreational purposes with activities that include basketball, baseball, football, soccer, track, or any other competitive sports.